First to Market  ·  Patent Pending  ·  Portland, OR
$40K
The average cost of one workplace slip injury

Traction X is the first passive footwear grip system engineered for workplace slip prevention. Step on. Grip activates in 60 seconds. Holds for the full 8-hour shift — through wet floors, grease, and chemical exposure. No direct competitor exists.

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$4.3B
Annual U.S. workplace slip & fall cost
Liberty Mutual 2025 Safety Index
530K+
Workers injured by same-level falls per year
Bureau of Labor Statistics
25 yrs
Consecutive years at #2 workplace injury cause
Zero purpose-built solutions at the shoe. Until now.
ZERO
Direct competitors in our category
We own this space
FIRST TO MARKET · PATENT PENDING · 8-HOUR SHIFT GRIP · ZERO DIRECT COMPETITORS · PORTLAND OREGON · WATER-BASED FORMULA · 3 INDUSTRY VARIANTS · RECURRING REVENUE MODEL ·
FIRST TO MARKET · PATENT PENDING · 8-HOUR SHIFT GRIP · ZERO DIRECT COMPETITORS · PORTLAND OREGON · WATER-BASED FORMULA · 3 INDUSTRY VARIANTS · RECURRING REVENUE MODEL ·
FIRST TO MARKET · PATENT PENDING · 8-HOUR SHIFT GRIP · ZERO DIRECT COMPETITORS · PORTLAND OREGON · WATER-BASED FORMULA · 3 INDUSTRY VARIANTS · RECURRING REVENUE MODEL ·
The Problem
The #2 Cause of
Serious Workplace
Injury. Still No
Purpose-Built Solution.

Falls on the same level have been the #2 cause of serious workplace injuries in America for 25 consecutive years. In that time, overall workplace injuries dropped 40%. The cost of slip-and-fall incidents rose 84%.

The problem isn't
the floor.
It's the shoe.

Every existing solution — non-slip mats, grip-soled boots, floor coatings, wet floor signs — treats the symptom. None of them treat the shoe at shift start and hold that grip through 8 hours of contamination. Until Traction X.

Incident Type Direct Cost With Indirect (4×)
Minor slip / sprain $30–50K $120–200K
Serious / surgery $100K+ $400K+
Fatality / wrongful death $1M+ $4M+
Insurance premium hike 25–50% increase Persists 3–5 yrs
OSHA fine (serious) Up to $16K SVEP: up to $165K
One prevented incident pays for years of Traction X supply. That's the conversation with every safety manager, risk officer, and insurance underwriter. The ROI argument is already made before we say a word about the product.
The Solution
Installation,
Not a Product.

Traction X is installed as a system — not sold as a bottle. A compact tray station sits at facility entry points. Workers step on it at shift start. That's the entire behavioral change required.

01
Step On
Employee steps onto the Format 1 tray station at shift entry. No spray. No wiping. No instruction. The entire application happens in the act of walking through the door.
02
Film Bonds
The water-based polymer formula transfers to the shoe outsole and bonds within 60 seconds. No ethanol, no IPA, no flame risk. Safe in hospitals, kitchens, correctional facilities.
03
8-Hour Grip
Contamination-resistant grip holds for a full shift — through wet floors, cooking grease, cleaning chemicals, and institutional disinfectants. Refreshed every shift automatically.
Three Variants. Four Industries. One System.
88%
Formula A — Hospital Safe
Zero sensitizer risk · NSF-certifiable
A hospital-grade surfactant system engineered to eliminate sensitizer and allergen risk. The only formulation approved for healthcare and correctional environments.
Healthcare Corrections Government
85%
Formula B — Full Strength
Degreasing system · Maximum grease cutthrough
A built-in degreasing system activates on contact — lifting surface contamination so the grip chemistry bonds to clean rubber, not a greasy outsole.
Restaurants Kitchens Food Service
92%
Formula C — Peak Grip
Peak performance · Mechanical friction enhancement
A proprietary mechanical friction additive creates a grip layer that operates independently of surface chemistry. Highest wet-grip score across all three formulations.
Warehouses Logistics Industrial
Target Markets
Four Industries.
$4.3 Billion
in Annual Cost.
HC
Healthcare
Formula A
20 million employees
270,000 injuries per year
Warm lead: OHSU, Providence, Legacy Health
$2.0B/yr
FS
Food Service
Formula B / C
13 million employees
160,000 injuries per year
Warm pipeline: Dave Smith commercial network
$1.5B/yr
WH
Warehouse
Formula C
3 million employees
90,000 injuries per year
Warm pipeline: Willamette Valley commercial RE
$700M/yr
CO
Corrections
Formula A
800,000 employees
10,000 injuries per year
Strategic entry: OR Dept. of Corrections (warm)
$100M/yr
Free 30-Day Pilot Program
Be First.
Pay Nothing.

We're looking for 15–20 facilities across Oregon and the Willamette Valley to pilot Traction X at zero cost. You get the hardware, the formula, and the installation. We get the data.

01
We install everything Format 1 tray stations placed at your entry points. No modification to your facility required. We handle it.
02
We supply the formula 30 days of formula supply at no charge. The formulation matched to your industry and environment.
03
You give us feedback A simple monthly check-in. Did grip hold? Any incidents? What did your team notice? That's it.
15
Pilot spots available Oregon & Willamette Valley priority. First come, first installed when formula is ready.
Request Pilot Access
No cost. No commitment. We'll reach out to confirm your spot and match you to the right variant.
Beehiiv Form — Pilot Waitlist
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Investment Opportunity
First Mover.
$4.3B
Market. No
Competition.

Traction LLC is raising $250,000 in seed capital via SAFE note — $1.5M valuation cap, 20% discount rate. We begin deploying at $150K and can absorb up to $350K if oversubscribed. Grants pursued first to protect equity.

  • —
    First to market in our categoryNo product delivers passive, shift-long, contamination-resistant grip via a tray station. We confirmed this through exhaustive competitive research.
  • —
    Recurring revenue modelInstallation creates switching costs. Monthly formula supply creates ARR. Single restaurant = $2,100/yr. Regional hospital = $21,000/yr. State corrections contract = $37,800/yr.
  • —
    Warm entry before first batchOregon DOC (founder's 15-yr employer) and Dave Smith's Willamette Valley commercial network give us pilot pipeline before manufacturing begins.
  • —
    Insurance mandate pathwaySAIF Corporation covers 50,000+ Oregon businesses. If carriers require Traction X as a premium condition, sales become inbound. That's the $10M+ outcome.
  • —
    Traction Sport expansionThe same proprietary polymer system powers Traction Sport — athletic performance grip for court sports. One formula platform. Two massive markets.
$250K
Target Raise
$1.5M
Valuation Cap
20%
Discount Rate
≤20%
Max Equity Offered
Investor Inquiry
Tell us which opportunity interests you. We'll send the full prospectus and schedule a conversation.
Beehiiv Form — Investor Inquiry
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The Team
Domain expertise
that can't be hired.

Every person on this team has a direct, personal reason to want Traction X to succeed. The founder lived this problem for 15 years. The production lead built operations at scale. The sales consultant already has his phone in hand.

ER
Edward Rose
Founder & CEO
15 years inside the Oregon Department of Corrections. Watched colleagues medically retire from slip injuries on wet institutional floors. Left to build the product that would have protected them. Also founder of a rewards technology startup in the sports card industry. The domain credibility here is irreplaceable.
DB
Dan Brown
Director of Production & Fulfillment
21+ years of operations management at Carlson Testing, including opening the Eugene branch and supervising the Salem location. Leads all formula manufacturing, quality control, supplier relationships, and production scaling. Every batch that leaves the facility meets the standard because of Dan.
TH
Todd Hunsaker
Vice President & Operations Lead
Director of Admissions at a San Diego Recording Arts Center. Experienced in budget management, department operations, and building high-performing teams from scratch. The organizational discipline that keeps the business running while Edward is in the field building the pipeline.
DS
Dave Smith
Commercial Sales Consultant
10+ years in commercial real estate and business development across Oregon and the Willamette Valley — restaurants, warehouses, commercial buildings. Warm relationships with the exact decision-makers Traction X needs. Commission-only structure: zero fixed cost until he closes revenue.
Traction Sport Division Activating when X formula is validated
Zay Gentry
Video & Social Media Director
High school basketball coach and professional player — both overseas and stateside. Zay brings the authentic athletic credibility that makes Traction Sport believable to every player who sees it. His network is the distribution engine for the sports side of the brand.
Moe Smith
Sports Director
Deep basketball connections spanning players, coaches, and events. Moe opens the doors at the court level — the gyms, the programs, the coaches who will be first to request samples. When Traction Sport launches, Moe's network is what makes it go.